With a history that goes again to 1791, when Jean-François Bautte established one of Switzerland first in-house produces, Girard-Perregaux has dependably had a spot among the watchmaking tip top.
By planning, creating and delivering each one of its watch segments – from the aicoolwatch development to the case – this revered brand has been at the cutting edge of each horological insurgency in excess of 220 years. That is no little accomplishment, and one which the organization prides itself on.
However in spite of a marvelous legacy and a few extraordinary items, Girard-Perregaux was struggling to a degree in the business sector. It didn’t have an overall distinguished accumulation, the greater part of its offerings were huge distance across timepieces, and generally few models came in steel or other non-valuable metals. Customarily, the vast majority of Girard-Perregaux’s watches were in gold.
Along these lines, when Michele Sofisti came installed in 2011 as CEO of Sowind Group, the manager of Girard-Perregaux, his first undertaking was to give the watch mark a makeover.
“We have done a considerable amount of work. We rebuilt the brand, bringing it from the past to what’s to come. We’ve likewise improved everything by radically decreasing and conserving a few accumulations with the goal us should have a clearer picture of our index,” Sofisti says.
Girard-Perregaux used to have in excess of 700 separate references; now, it has around 140. The center accumulation has likewise been lessened from eight families to six, including the Girard-Perregaux 1966, the Vintage 1945, the Cat’s Eye for women and – new in the not so distant future – the Traveler and the Constant Force Escapement. The gathering is balanced by a redesigned scope of Hawk games watches.
“My particular saying is to improve everything, so everything is clear, and we can see the way to the future and achievement,” Sofisti says. “Disentangling has additionally served to enhance our brand message and expand perceivability at purpose of offers. We had an excess of accumulations some time recently. Anyhow we will keep on developping high difficulties.”
It appears Sofisti’s system might be summed up in two words – development and effortlessness. To demonstrate his point, the redesigned Hawk gathering – including the Sea Hawk, a jumper’s watch, and the Chrono Hawk – now offers a stealthy 44mm artistic case. This, as indicated by Sofisti, “has replenished absolutely the brand’s custom of creating game watches”.
“The Hawks have experienced a style redesign. Their outline is inventive and memorable yet holds the DNA of past Girard-Perregaux sport watches,” he clarifies.
The new Sea Hawk replaces the past era with a strong case that blends brushed stainless steel and elastic stresses. Like all Girard-Perregaux watches, its fitted with an in-house development.
The chronograph is likewise just as lively. It has a silk complete bezel, sapphire caseback and two chronograph counters that face one another. The watch is supplemented by a tan or dark calfskin strap.
Other than the Hawk, other new oddities presented in the not so distant future incorporated another coordinated section wheel chronograph for the 1966 reach, another look Traveler Moon Phases and Large Date, and a scope of staggering ladies’ watches, for example, the 1966 Lady model.
The Traveler Moon Phases and Large Date now offers a marginally bended dial. The connected hour markers are lume-tipped, as are the hour and moment hands. Exact up to 122 years – without a doubt a treasure piece – there is a corrector put at 10 o’clock.
The new 1966 Lady demonstrates that mechanical time knows how to spruce up. It accompanies a pink-gold case set with jewels and encases the Gp03200-0005 easing toward oneself off development, which is noticeable through a sapphire precious stone caseback.
Looking to the future, Sofisti is extremely idealistic.
“Ten years from now, I think we will be at the same level as Patek Philippe or Breguet,” he says. “We are now a coordinated production, however we could be much more – we might be an expert of watchmaking at all levels. Ten years is a decent measure of time for us to get there.